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ソ カンフン
SEO Ganghoon 徐 康勲 所属 広島修道大学 商学部 職種 准教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2025/02 |
| 形態種別 | 学術論文 |
| 標題 | Oracle of Delphi? Future study agenda and knowledge structure of marketing mix:
A hybrid bibliometric analysis using ChatGPT (2025年2月公開予定) |
| 執筆形態 | 単著 |
| 掲載誌名 | Papers of the Research Society of Commerce and Economics |
| 掲載区分 | 国内 |
| 出版社・発行元 | 広島修道大学商経学会 [編] |
| 巻・号・頁 | 65(2) |
| 頁数 | 21 |
| 著者・共著者 | Gang-Hoon Seo |
| 概要 | Over the years, discussions surrounding marketing mix within the realm of marketing research have yielded significant theoretical, educational, and practical insights. However, despite its paramount importance, there has been a relatively limited systematic effort to elucidate the contributions, achievements, and knowledge framework of marketing mix studies. This study undertook a hybrid bibliometric analysis, uncovering 554 marketing mix studies spanning from 1987 to 2023 through bibliographic information analysis and topic convergence.
Keywords: Marketing Mix, Bibliometric Analysis, Text Mining, Generative Artificial Intelligence (GAI), ChatGPT |