ゲン　ショウエン   YAN Xiuyan   厳　秀延    所属   広島修道大学  商学部    職種   助教
言語種別	英語
発行・発表の年月	2022/03
形態種別	学術論文
査読	査読有り
標題	Do consumer boycotts really matter with global companies? The moderating effect of gender differences
執筆形態	共著
掲載誌名	International Journal of Emerging Markets
掲載区分	国外
出版社・発行元	Emerald Insight
巻・号・頁	18(12),pp.5707-5726
頁数	20
著者・共著者	Changju Kim, Xiuyan Yan, Soohyun Park
概要	This study, based on the theory of planned behavior, examines how boycott intention and gender differences affect actual purchase behavior in the South Korean boycott of Japanese companies. Attitudes, subjective norms, and perceived behavioral control suppress purchases, with perceived control directly reducing buying. The effect of boycott intention is stronger for men, indicating a moderating role of gender.(Author’s sections: full text)