ゲン　ショウエン   YAN Xiuyan   厳　秀延    所属   広島修道大学  商学部    職種   助教
言語種別	英語
発行・発表の年月	2022/11
形態種別	学術論文
査読	査読有り
標題	Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?
執筆形態	共著
掲載誌名	Journal of Retailing and Consumer Services
掲載区分	国外
出版社・発行元	Elsevier
巻・号・頁	69,pp.103-123
頁数	24
著者・共著者	Changju Kim, Xiuyan Yan, Jungkeun Kim, Shinichiro Terasaki, Hiroyasu Furukawa
概要	This study used data from Japan and South Korea to examine how consumer animosity and affinity affect boycotts. Results show that animosity negatively influences purchase amounts through attitudes and intentions, with a direct effect observed in South Korea and a moderated mediation effect of affinity partially confirmed in Japan. The findings indicate that affinity can mitigate the impact of animosity, offering practical managerial implications.(Author’s sections: chapter 1, 2, 4)