ソ　カンフン   SEO Ganghoon   徐　康勲    所属   広島修道大学  商学部    職種   教授
言語種別	英語
発行・発表の年月	2020/08
形態種別	学術論文
査読	査読有り
標題	Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances
執筆形態	共著
掲載誌名	Sustainability
掲載区分	国外
巻・号・頁	12(5),pp.6258
頁数	15
著者・共著者	Gang-Hoon Seo (◎), Munehiko Itoh
概要	This study aims to examine whether global alliance groups outperform the non-alliance group, how the three alliances differ regarding passengers’ perceptions, and what their competitive advantages are. A hybrid text mining analysis was adopted as this study’s method. Frequency tests, t-tests, one-way analysis of variance tests, and three-step mediated regression analyses were performed using 6393 ordinal and word-of-mouth (WOM) data.
DOI	10.3390/su12156258