ゲン　ショウエン   YAN Xiuyan   厳　秀延    所属   広島修道大学  商学部    職種   助教
言語種別	英語
発行・発表の年月	2024/07
形態種別	学術論文
査読	査読有り
標題	Do many options result in listening to oneself or others during boycott campaigns?
執筆形態	共著
掲載誌名	Asia Pacific Journal of Marketing and Logistics
掲載区分	国外
出版社・発行元	Emerald Publishing Limited
巻・号・頁	37(1),pp.59-79
頁数	21
著者・共著者	◎Xiuyan Yan, Changju Kim, Jungkeun Kim, Masato Inoue
概要	This study examined Japanese and South Korean data to investigate how boycott attitudes and subjective norms affect the impact of perceived behavioral control on boycott intentions. Attitudes strengthened the effect, while subjective norms negatively moderated it in Japan. Consumers with high perceived control tend to follow their own judgment rather than others’.(Author’s sections: full text)