ソ カンフン   SO Kanfun
  徐 康勲
   所属   広島修道大学  商学部
   職種   助教
言語種別 英語
発行・発表の年月 2021/06
形態種別 学術論文
査読 査読有り
標題 Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances
執筆形態 共著
掲載誌名 Foundations of Management
掲載区分国外
巻・号・頁 13,pp.57-72
頁数 16
著者・共著者 Gang-Hoon Seo(◎),Munehiko Itoh, Zhonghui Li
概要 This study assessed the differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance) and a non-alliance group. Comprehensive content analysis was implemented using the letters of chief executive officers (CEOs) of 46 airlines. We found that the non-alliance group has more ideal CEO letters than the alliance groups, and the main topics and quality of CEO letters of alliances differed. This study provides a novel insight into the competitive advantage of global airline alliances.
DOI https://doi.org/10.2478/fman-2021-0005
ISBN eISSN 2300-5661
ISSN pISSN 2080-7279