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ソ カンフン
SEO Ganghoon 徐 康勲 所属 広島修道大学 商学部 職種 准教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2021/06 |
| 形態種別 | 学術論文 |
| 査読 | 査読有り |
| 標題 | Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances |
| 執筆形態 | 共著 |
| 掲載誌名 | Foundations of Management |
| 掲載区分 | 国外 |
| 巻・号・頁 | 13,pp.57-72 |
| 頁数 | 16 |
| 著者・共著者 | Gang-Hoon Seo(◎),Munehiko Itoh, Zhonghui Li |
| 概要 | This study assessed the differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance) and a non-alliance group. Comprehensive content analysis was implemented using the letters of chief executive officers (CEOs) of 46 airlines. We found that the non-alliance group has more ideal CEO letters than the alliance groups, and the main topics and quality of CEO letters of alliances differed. This study provides a novel insight into the competitive advantage of global airline alliances. |
| DOI | https://doi.org/10.2478/fman-2021-0005 |
| ISBN | eISSN 2300-5661 |
| ISSN | pISSN 2080-7279 |