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SEO Ganghoon
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Associate Professor |
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| Language | English |
| Publication Date | 2021/06 |
| Type | Articles |
| Peer Review | With peer review |
| Title | Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances |
| Contribution Type | Co-Authored Publication |
| Journal | Foundations of Management |
| Journal Type | Another Country |
| Volume, Issue, Pages | 13,pp.57-72 |
| Number of pages | 16 |
| Author and coauthor | Gang-Hoon Seo(◎),Munehiko Itoh, Zhonghui Li |
| Details | This study assessed the differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance) and a non-alliance group. Comprehensive content analysis was implemented using the letters of chief executive officers (CEOs) of 46 airlines. We found that the non-alliance group has more ideal CEO letters than the alliance groups, and the main topics and quality of CEO letters of alliances differed. This study provides a novel insight into the competitive advantage of global airline alliances. |
| DOI | https://doi.org/10.2478/fman-2021-0005 |
| ISBN | eISSN 2300-5661 |
| ISSN | pISSN 2080-7279 |