所属 広島修道大学 商学部 職種 准教授
|Trends of Corporate Mission Statements: From Pursuing Profit to Distinctive and Social Value
|HOLISTICA – Journal of Business and Public Administration
|Gang-Hoon Seo(◎), Munehiko Itoh
|A mission statement has a significant meaning as the initial and essential step in a company’s strategic planning process. Previous studies have pointed out the necessity of monitoring and longitudinal study of corporate mission statements as they should be continuously revised against changes in companies’ strategies and business environment. This study aims to shed light on what types of strategies and values are currently highlighted in companies’ mission statements in comparison with the findings of a well-known previous study. Therefore, this study conducted a content analysis of 491 Fortune 500 companies’ mission statements.