ソ カンフン   SO Kanfun
  徐 康勲
   所属   広島修道大学  商学部
   職種   助教
言語種別 英語
発行・発表の年月 2019/12
形態種別 学術論文
査読 査読有り
標題 Trends of Corporate Mission Statements: From Pursuing Profit to Distinctive and Social Value
執筆形態 共著
掲載誌名 HOLISTICA – Journal of Business and Public Administration
掲載区分国外
巻・号・頁 10(3),pp.27-36
頁数 10
著者・共著者 Gang-Hoon Seo(◎), Munehiko Itoh
概要 A mission statement has a significant meaning as the initial and essential step in a company’s strategic planning process. Previous studies have pointed out the necessity of monitoring and longitudinal study of corporate mission statements as they should be continuously revised against changes in companies’ strategies and business environment. This study aims to shed light on what types of strategies and values are currently highlighted in companies’ mission statements in comparison with the findings of a well-known previous study. Therefore, this study conducted a content analysis of 491 Fortune 500 companies’ mission statements.
DOI 10.2478/hjbpa-2019-0027