|
SEO Ganghoon
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Associate Professor |
|
| Language | English |
| Publication Date | 2019/12 |
| Type | Articles |
| Peer Review | With peer review |
| Title | Trends of Corporate Mission Statements: From Pursuing Profit to Distinctive and Social Value |
| Contribution Type | Co-Authored Publication |
| Journal | HOLISTICA – Journal of Business and Public Administration |
| Journal Type | Another Country |
| Volume, Issue, Pages | 10(3),pp.27-36 |
| Number of pages | 10 |
| Author and coauthor | Gang-Hoon Seo(◎), Munehiko Itoh |
| Details | A mission statement has a significant meaning as the initial and essential step in a company’s strategic planning process. Previous studies have pointed out the necessity of monitoring and longitudinal study of corporate mission statements as they should be continuously revised against changes in companies’ strategies and business environment. This study aims to shed light on what types of strategies and values are currently highlighted in companies’ mission statements in comparison with the findings of a well-known previous study. Therefore, this study conducted a content analysis of 491 Fortune 500 companies’ mission statements. |
| DOI | 10.2478/hjbpa-2019-0027 |