|
SEO Ganghoon
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Associate Professor |
|
| Language | English |
| Publication Date | 2020/03 |
| Type | Articles |
| Peer Review | With peer review |
| Title | A Content Analysis of International Airline Alliances Mission Statements |
| Contribution Type | Single-Authored Publication |
| Journal | Business System Research |
| Journal Type | Another Country |
| Volume, Issue, Pages | 11(1),pp.89-105 |
| Number of pages | 17 |
| Author and coauthor | Gang-Hoon Seo |
| Details | Background:
Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not. Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld. |
| DOI | 10.2478/bsrj-2020-0007 |