ソ カンフン   SO Kanfun
  徐 康勲
   所属   広島修道大学  商学部
   職種   助教
言語種別 英語
発行・発表の年月 2020/08
形態種別 学術論文
査読 査読有り
標題 Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances
執筆形態 共著
掲載誌名 Sustainability
掲載区分国外
巻・号・頁 12(5),pp.6258
頁数 15
著者・共著者 Gang-Hoon Seo (◎), Munehiko Itoh
概要 This study aims to examine whether global alliance groups outperform the non-alliance group, how the three alliances differ regarding passengers’ perceptions, and what their competitive advantages are. A hybrid text mining analysis was adopted as this study’s method. Frequency tests, t-tests, one-way analysis of variance tests, and three-step mediated regression analyses were performed using 6393 ordinal and word-of-mouth (WOM) data.
DOI 10.3390/su12156258