|
SEO Ganghoon
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Associate Professor |
|
| Language | English |
| Publication Date | 2020/08 |
| Type | Articles |
| Peer Review | With peer review |
| Title | Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances |
| Contribution Type | Co-Authored Publication |
| Journal | Sustainability |
| Journal Type | Another Country |
| Volume, Issue, Pages | 12(5),pp.6258 |
| Number of pages | 15 |
| Author and coauthor | Gang-Hoon Seo (◎), Munehiko Itoh |
| Details | This study aims to examine whether global alliance groups outperform the non-alliance group, how the three alliances differ regarding passengers’ perceptions, and what their competitive advantages are. A hybrid text mining analysis was adopted as this study’s method. Frequency tests, t-tests, one-way analysis of variance tests, and three-step mediated regression analyses were performed using 6393 ordinal and word-of-mouth (WOM) data. |
| DOI | 10.3390/su12156258 |