ソ カンフン   SO Kanfun
  徐 康勲
   所属   広島修道大学  商学部
   職種   助教
言語種別 韓国語
発行・発表の年月 2020/11
形態種別 学術論文
査読 査読有り
標題 면세 쇼핑객의 온라인 후기에서 고객 불만 사항 서술 추출: 문화 및 채널 비교 콘텐츠 분석을 중심으로 (Extracting Customer Dissatisfaction Narratives from Duty-Free Shoppers’ Online Reviews: Focused on Content Analysis by Cultures and Channels)
執筆形態 共著
掲載誌名 한국항공경영학회지 (Journal of the Aviation Management Society of Korea)
掲載区分国外
巻・号・頁 18(5),107-123頁
頁数 17
著者・共著者 Gang-Hoon Seo◎, Sung-Tae Hong
概要 Duty Free Shops have been prospering globally and are facing intense competition. In this circumstances, researches on negative word-of-mouth of DFS customers in Korea is theoretically and practically contributing to the development of DFSs’ management strategies including service quality enhancement. The purpose of this paper is to identify dissatisfaction factors in duty free shopping and clarify some differences by cultural trait and distribution channel.
DOI 10.30529/amsok.2020.18.5.007