YOKOTA Kunihiro
   Department   Hiroshima shudo University  The Faculty of Health Sciences
   Position   Professor
Language Japanese
Publication Date 2023/10
Type Articles
Peer Review With peer review
Title Can conformity bias be observed in questions whose answers are objectively fixed?
Contribution Type Co-Authored Publication
Journal Japanese Journal of Psychology
Journal TypeJapan
Volume, Issue, Pages 506-511頁
Number of pages 5
Author and coauthor Mako Fujikawa, Daisuke Nakanishi
Details We replicated the experiment reported by Eriksson and Coultas (2009) to examine conformity bias. Conformity bias refers to the imitation behavior that most group members adopt with the probability exceeding the ratio of employment by the members in deciding their behavior. Previous studies have examined whether conformity bias can be observed in an information-seeking situation with high uncertainty. Eriksson and Coultas (2009) found no conformity bias using quizzes in which the answers were not objectively fixed as correct or incorrect (e.g., belief, preference, and norm). We replicated their experiment using questions with fixed answers. The results of this study (N = 120) showed that conformity bias was observed. We discuss the inconsistency of the results between the previous study and our study.