NAKANISHI Daisuke
   Department   Hiroshima shudo University  The Faculty of Health Sciences
   Position   Professor
Language Japanese
Publication Date 2021/01
Type Articles
Peer Review With peer review
Title The impact of "Like!" on Instagram for mood and interpersonal cognition: A vignette experiment on university students
Contribution Type Co-Authored Publication
Journal Journal of Media, Information and Communication
Journal TypeJapan
Volume, Issue, Pages 15-31頁
Number of pages 17
Author and coauthor Junichi Igawa, Daisuke Nakanishi
Details The present study investigated the effects of a “Like” on Instagram on mood and interpersonal cognition using a vignette experiment, among 294 university students. Participants experienced positive mood when the number of likes was hidden; however, viewing the number of likes had no effect on mood. Further, participants estimated others’ positive mood to be higher than their own; the higher the number of likes, the higher the number of friends estimated. However, there was no correlation between the number of likes and the estimate of the target person’s appearance or personality. These results suggest that despite the number of likes having a limited impact on interpersonal cognition, participants’ moods were influenced by excessive social comparisons.