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MATSUO Yoji
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Professor |
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| Language | Japanese |
| Publication Date | 2023/03 |
| Type | Articles |
| Peer Review | With peer review |
| Title | A review of Aldersonʼs Marketing Behavior and Executive Action:Towards a consistent interpretation from managerial perspective |
| Contribution Type | Co-Authored Publication |
| Journal | Japan Marketing History Review |
| Journal Type | Japan |
| Publisher | Marketing Histroy Society of Japan |
| Volume, Issue, Pages | 51-67頁 |
| Number of pages | 17 |