Department   Hiroshima shudo University  The Faculty of Commercial Sciences
   Position   Professor
Language Japanese
Publication Date 2021/02
Type Articles
Title ‘Flipping the Audience’s View with “Sa, Hikkuri-kaesou” [Let’s Flip This Round]: A Pragmatic Analysis of Reversal Effects Used as Persuasive Strategies in Newspaper Advertisements
Contribution Type Single-Authored Publication
Journal Papers of the Research Society of Commerce and Economics
Journal TypeJapan
Publisher Hiroshima Shudo University
Volume, Issue, Pages LXI(2),257-278頁
Number of pages 22