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YOSHIKAWA Fumiko
Department Hiroshima shudo University The Faculty of Commercial Sciences Position Professor |
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| Language | Japanese |
| Publication Date | 2021/02 |
| Type | Articles |
| Title | ‘Flipping the Audience’s View with “Sa, Hikkuri-kaesou” [Let’s Flip This Round]: A Pragmatic Analysis of Reversal Effects Used as Persuasive Strategies in Newspaper Advertisements |
| Contribution Type | Single-Authored Publication |
| Journal | Papers of the Research Society of Commerce and Economics |
| Journal Type | Japan |
| Publisher | Hiroshima Shudo University |
| Volume, Issue, Pages | LXI(2),257-278頁 |
| Number of pages | 22 |