ヤノ　イズミ   YANO Izumi   矢野　泉    所属   広島修道大学  商学部    職種   教授
発表年月日	2014/11
発表テーマ	Win-Win Relationship between a Farmers' Group and a Retail Chain through "Shop-in-Shop" Retailing of Farmers' Direct Market in Japan: A Case Study of Farmers' Market K in Hiroshima, Japan
会議名	The 12th SARD Workchop in Thailand, Challenging Issues in Asian Retail Internationalization: Focusing on Primary Industries in the Emerging Markets
主催者	SARD
学会区分	国際的な研究会・シンポジウム等
発表形式	口頭（一般）
単独共同区分	単独
開催地名	Kasetsart University（Bangkok, Thailand）
発表者・共同発表者	IzumiYANO
概要	I clarified the effects of Shop-in-shop direct sales outlets within supermarkets, such as 1) It has boosted overall sales at the direct sales outlets. 2) The names of the rural areas and farms have become widely known among urban residents through the sales. 3) For supermarkets, it has been positioned as a strategy to respond to diversifying consumer needs. 4) The keywords "contribution to local agriculture" and "fresh vegetables" have improved the corporate image of the supermarkets.