MATSUO Yoji    Department   Hiroshima shudo University  The Faculty of Commercial Sciences    Position   Professor
Date	2025/06/24
Presentation Theme	How to update Aldersonian methodology? Towards a solution to “micro-macro link issue"
Conference	50th Macromarketing Conference, 2025
Promoters	Macromarketing Society
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Venue	Pontifical Catholic University of Rio de Janeiro
Publisher and common publisher	Yoji Matsuo, Kazuo Kikuchi, Hanseob Yeo