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    (Last updated : 2022-06-09 10:55:29)
  KAWAHARA Naoki
   Hiroshima shudo University  The Faculty of Commercial Sciences
   Professor
■ Present specialized field
●Specialized field
Commerce 
●Keyword
●The main research themes
1. cosumer buying behavior and markting activities 
●Capable of joint research and research consultation content
■ Academic background
1. ~1978/03 Seinan Gakuin University Faculty of Commerce Graduated
2. 1978/04~1981/03 Seinan Gakuin University Graduate School, Division of Administration 〔Master degree program〕 Completed
3. 1981/04~1984/03 Seinan Gakuin University Graduate School, Division of Administration 〔Doctoral course〕 Accomplished credits for doctoral program
■ Book and thesis
1. Thesis A Study of Decline Factors in Department Store Business Category (Single) 
2. Thesis A Study of Life-Style Change in COVID-19 (Single) 2022/09
3. Thesis The Present Condition and Thesis in Metro Department Store ~Main 4 Category Brand Merchandising and Icon's Function~ (Single) 2020/09
4. Thesis Retail Commercial Change in Large Store Location Law (Single) 2020/02
5. Thesis Retail Commercial Change in Large Store Location Law and Consumer Buying Behavior of Internet Age (Single) 2020/02
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■ Subject
1. Brand Strategy
2. Consumer Market Research
3. Directed Individual Studies
4. Directed Individual Studies
5. Directed Individual Studies
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■ Announcement about the education
1. 2021/02
Contribution Type : 単独
■ Developed teaching materials, textbooks, reference books
1. 2019/04
Contribution Type : 単著
2. 2019/09
Contribution Type : 単著
3. 2020/04
Contribution Type : 単著
4. 2020/04
Contribution Type : 単著
5. 2021/04
Contribution Type : 単著
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■ E-Mail Address
  kyoin_mail