Educe University Faculty Information

Present specialized field
Academic background
Business career
Book and thesis
Academic conference presentation
Subject
Developed teaching materials, textbooks, reference books
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（Last updated : 2026-07-11 22:21:34）

SEO Ganghoon
Hiroshima shudo University The Faculty of Commercial Sciences

Professor

■ Present specialized field

●Specialized field
Marketing, Consumer Behaviour, Neuromarketing, Airline Business Strategy
●Keyword
●The main research themes
●Capable of joint research and research consultation content

■ Academic background

1.	2016/04～2018/03	Kobe University Graduate School, Division of Administration 〔Master degree program〕 Completed
2.	2018/04～2021/03	Kobe University Graduate School, Division of Administration 〔Doctoral course〕 Completed

■ Business career

1.	2021/04～2023/03	Hiroshima shudo University The Faculty of Commercial Sciences Assistant Professor
2.	2023/04～2025/03	Hiroshima shudo University The Faculty of Commercial Sciences Associate Professor
3.	2025/04～	Professor

■ Book and thesis

1.	Book	Innovation Management (Collaboration) 2023/03
2.	Book	The first step to digital business (Collaboration) 2022/03
3.	Thesis	How Awareness of Organic JAS and RSPO Labels Influences Japanese Consumers’ Willingness to Pay More for Organic Cosmetics (Collaboration) 2025/08
4.	Thesis	Oracle of Delphi? Future study agenda and knowledge structure of marketing mix: A hybrid bibliometric analysis using ChatGPT (Single) 2025/02
5.	Thesis	Marketing Mix in a Digital, Green and Volatile Era (Single) 2024/09
6.	Thesis	The missions of companies in the Henokiens Association: Content analyses of their configuration with linkages to business longevity (Collaboration) 2024/09
7.	Thesis	A Study of Marketing Mix Theory and Its Issues (Single) 2024/02
8.	Thesis	Exploring The Synergy Effect Between The Project Diversity And The Company's Mission Permeation (Collaboration) 2023/10
9.	Thesis	Brand Image Positionings of Local Universities - A Correspondence Analysis of Hiroshima Prefecture Universities' Online Reviews (Collaboration) 2023/09
10.	Thesis	Evaluating and Exploring Successful Disruptive Innovation in the Aviation Industry From the Perspective of Consumers: A Comprehensive Content Analysis of Low-Cost Carrier Passengers’ Word of Mouth (Single) 2021/08
11.	Thesis	Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances (Collaboration) 2021/06
12.	Thesis	Competitive Advantages of Global Airline Alliances (Single) 2021/03
13.	Thesis	Extracting customer dissatisfaction narratives from duty-free shoppers’ online reviews: Focused on content analysis by cultures and channels (Collaboration) 2020/11
14.	Thesis	Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances (Collaboration) 2020/08
15.	Thesis	A Content Analysis of International Airline Alliances Mission Statements (Single) 2020/03
16.	Thesis	Competitive Advantages of International Airline Alliances: A Critical Review (Single) 2020/03
17.	Thesis	Trends of Corporate Mission Statements: From Pursuing Profit to Distinctive and Social Value (Collaboration) 2019/12
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■ Academic conference presentation

1.	2025/10/25	A study on the relationship between premium products and sustainable strategies for enhancing product performance (APMAA 2025 Annual Conference)
2.	2025/02/28	Greenwashing in the Media: Analyzing Verbal Structures and Stakeholder Emotions
3.	2024/10/30	The effect of sales orientation and the difficulty of subsidiary tacit knowledge transfer on inter-country coordination of Japanese exporting firms (APMAA 2024 Annual Conference)
4.	2023/10/26	Exploring The Synergy Effect Between The Project Diversity And The Company's Mission Permeation (APMAA 2023 Annual Conference)
5.	2022/08/23	Smart Agriculture of Kubota: Riding on the same wagon? The role of digital transformation (DX) in achieving sustainable development goals (SDGs) (The 6th World Conference on Production and Operations Management – P&OM Nara 2022)

■ Subject

1.	Brand Strategy
2.	Directed Individual Studies
3.	Directed Individual Studies
4.	Directed Individual Studies
5.	Directed Research
6.	Freshperson Seminar
7.	Marketing
8.	Seminar I
9.	Seminar II
10.	Seminar III
11.	Special Lecture A1a(Orientation to New Product Development)
12.	Special Lecture C1a(Service Marketing)
13.	Studies in Marketing
14.	Studies in Marketing I
15.	Studies in Marketing I
16.	Studies in Marketing II
17.	Thesis
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■ Developed teaching materials, textbooks, reference books

1.	2022/04 Contribution Type : 単著
2.	2023/04 Contribution Type : 単著
3.	2024/04 Contribution Type : 単著
4.	2025/05 Contribution Type : 単著

■ Home Page

Google Scholar

ORCID

Researchgate

https://researchmap.jp/kanghuy