Educe University Faculty Information

（Last updated : 2026-05-04 11:29:46）

YAN Xiuyan
Hiroshima shudo University The Faculty of Commercial Sciences

Associate Professor

■ Present specialized field

●Specialized field
Other
●Keyword
●The main research themes
●Capable of joint research and research consultation content

■ Academic background

1.	2019/04～2021/03	Ritsumeikan University Graduate School, Division of Administration 〔Master degree program〕 Completed
2.	2021/04～2024/03	Ritsumeikan University Graduate School, Division of Administration 〔Doctoral course〕 Completed

■ Research activities

2025/04～

Korean Marketing Association

■ Business career

2024/04～2026/03

Hiroshima shudo University The Faculty of Commercial Sciences Assistant Professor

■ Book and thesis

1.	Thesis	Current and Future Research on Social Media Influencers (Single) 2025/09
2.	Thesis	Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements (Collaboration) 2025/09
3.	Thesis	Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms (Collaboration) 2025/03
4.	Thesis	Do many options result in listening to oneself or others during boycott campaigns? (Collaboration) 2024/07
5.	Thesis	A Consideration of the Relationship between Animosity towards Economic Sanctions and Consumer Boycott: Focusing on Consumer Perception of Brand Strength and Corporate Social Contribution (Single) 2024/03
6.	Thesis	Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? (Collaboration) 2022/11
7.	Thesis	Do consumer boycotts really matter with global companies? The moderating effect of gender differences (Collaboration) 2022/03
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■ Academic conference presentation

1.	2025/07	How do companies respond to advertising failures of social media influencers? Focusing on the sustainable contribution of social media influencers（査読あり） (2025 Global Marketing Conference)
2.	2025/07	The Impact of Chatbot Character Design on Customer Satisfaction（査読あり） (2025 Global Marketing Conference)

■ Winning science prize

1.	2022/11	Best Conference Paper Award 2024 Korean Scholars of Marketing Science
2.	2025/07	Best Reviewer Award 2025 Global Marketing Conference at Hong Kong

■ Subject

1.	Directed Research
2.	Freshperson Seminar
3.	Global Marketing
4.	Marketing Research
5.	Marketing Communication
6.	Seminar I
7.	Seminar II
8.	Seminar III
9.	Shudo First Year Experience
10.	Special Lecture C2a(Marketing Survey and Analysis)
11.	Studies in Marketing Research I
12.	Studies in Marketing Research II
13.	Thesis
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■ Main Subject

Marketing Research