Present specialized field
Academic background
Research activities
Business career
Book and thesis
Academic conference presentation
Winning science prize
Subject
Main Subject
    （Last updated : 2025-10-13 15:32:27）
  YAN Xiuyan
   Hiroshima shudo University  The Faculty of Commercial Sciences
   Assistant Professor
■ Present specialized field
●Specialized field
Other 
●Keyword
●The main research themes
●Capable of joint research and research consultation content
■ Academic background
1. 2019/04～2021/03 Ritsumeikan University Graduate School, Division of Administration 〔Master degree program〕 Completed
2. 2021/04～2024/03 Ritsumeikan University Graduate School, Division of Administration 〔Doctoral course〕 Completed
■ Research activities
1. 2025/04～ Korean Marketing Association
■ Business career
1. 2024/04～ Hiroshima shudo University The Faculty of Commercial Sciences Assistant Professor
■ Book and thesis
1. Thesis Current and Future Research on Social Media Influencers (Single) 2025/09
2. Thesis Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements (Collaboration) 2025/09
3. Thesis Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms (Collaboration) 2025/03
4. Thesis Do many options result in listening to oneself or others during boycott campaigns? (Collaboration) 2024/07 Link
■ Academic conference presentation
1. 2025/07 How do companies respond to advertising failures of social media influencers? Focusing on the sustainable contribution of social media influencers (2023 Global Marketing Conference)
2. 2025/07 The Impact of Chatbot Character Design on Customer Satisfaction (2025 Global Marketing Conference)
■ Winning science prize
1. 2022/11 Best Conference Paper Award Korean Scholars of Marketing Science (KSMS)
2. 2025/07 Best Reviewer Award 2025 Global Marketing Conference at Hong Kong
■ Subject
1. Consumer Market Research
2. Freshperson Seminar
3. Global Marketing
4. Marketing Research
5. Seminar I
All display(10)
■ Main Subject
Marketing Research