Present specialized field
Academic background
Research activities
Business career
Book and thesis
Academic conference presentation
Winning science prize
Main Subject
    （Last updated : 2026-04-06 14:49:37）
  YAN Xiuyan
   Hiroshima shudo University  The Faculty of Commercial Sciences
   Associate Professor
■ Present specialized field
●Specialized field
Other 
●Keyword
●The main research themes
●Capable of joint research and research consultation content
■ Academic background
1. 2019/04～2021/03 Ritsumeikan University Graduate School, Division of Administration 〔Master degree program〕 Completed
2. 2021/04～2024/03 Ritsumeikan University Graduate School, Division of Administration 〔Doctoral course〕 Completed
■ Research activities
1. 2025/04～ Korean Marketing Association
■ Business career
1. 2024/04～2026/03 Hiroshima shudo University The Faculty of Commercial Sciences Assistant Professor
■ Book and thesis
1. Thesis Current and Future Research on Social Media Influencers (Single) 2025/09
2. Thesis Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements (Collaboration) 2025/09
3. Thesis Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms (Collaboration) 2025/03
4. Thesis Do many options result in listening to oneself or others during boycott campaigns? (Collaboration) 2024/07 Link
5. Thesis A Consideration of the Relationship between Animosity towards Economic Sanctions and Consumer Boycott: Focusing on Consumer Perception of Brand Strength and Corporate Social Contribution (Single) 2024/03
All display(7)
■ Academic conference presentation
1. 2025/07 How do companies respond to advertising failures of social media influencers? Focusing on the sustainable contribution of social media influencers（査読あり） (2025 Global Marketing Conference)
2. 2025/07 The Impact of Chatbot Character Design on Customer Satisfaction（査読あり） (2025 Global Marketing Conference)
■ Winning science prize
1. 2022/11 Best Conference Paper Award 2024 Korean Scholars of Marketing Science
2. 2025/07 Best Reviewer Award 2025 Global Marketing Conference at Hong Kong
■ Main Subject
Marketing Research