(Last updated : 2024-06-26 12:01:48)
  SEO Ganghoon
   Hiroshima shudo University  The Faculty of Commercial Sciences
   Associate Professor
■ Present specialized field
●Specialized field
Marketing, Marketing Strategy, Service Marketing 
●Keyword
●The main research themes
●Capable of joint research and research consultation content
■ Academic background
1. 2016/04~2018/03 Kobe University Graduate School, Division of Administration 〔Master degree program〕 Completed
2. 2018/04~2021/03 Kobe University Graduate School, Division of Administration 〔Doctoral course〕 Completed
■ Research activities
1. 2023/03~ Society for Advancing Innovation and Research in Economy (Business System Research, ENTRENOVA)
2. 2023/03~ ∟ Editorial Board
■ Business career
1. 2021/04~2023/03 Hiroshima shudo University The Faculty of Commercial Sciences Assistant Professor
2. 2023/04~ Hiroshima shudo University The Faculty of Commercial Sciences Associate Professor
■ Book and thesis
1. Book Innovation Management (Collaboration) 2023/03
2. Book The first step to digital business (Collaboration) 2022/03
3. Thesis Oracle of Delphi? Future study agenda and knowledge structure of marketing mix:
A hybrid bibliometric analysis using ChatGPT (2025年2月公開予定) (Single) 2025/02
4. Thesis Marketing Mix in a Digital, Green and Volatile Era(9月公開予定) (Single) 2024/09
5. Thesis A Study of Marketing Mix Theory and Its Issues (Single) 2024/02
All display(15)
■ Academic conference presentation
1. 2023/10/26 Exploring The Synergy Effect Between The Project Diversity And The Company's Mission Permeation (APMAA 2023 Annual Conference)
■ Subject
1. Brand Strategy
2. Directed Individual Studies
3. Directed Individual Studies
4. Directed Reading in Foreign Papers II
5. Directed Research
All display(18)
■ Developed teaching materials, textbooks, reference books
1. 2022/04
Contribution Type : 単著
2. 2023/04
Contribution Type : 単著
■ Home Page
   Google Scholar
   ORCID
   Researchgate
   https://researchmap.jp/kanghuy